Creative Management & Development – HR & Change

Creative Management. What are the attributes of a creative manager in a company?

“Openness, perceptiveness, flexibility, responsiveness, involvement, a capacity and willingness to draw out the creativity in others, a focus on possibilities, the potential of networking and other opportunities rather than procedure,”

Facilitation and communication skills help, and so does a participative and inclusive style of management

“Creative management is more about open perception than a route map, an attitude that is flexible enough to listen to others and respond intuitively to opportunities, secure enough to allow their staff freedom to find their own way. The right way of doing this will vary according to culture and circumstances,” explains Ms Henry, during a recent email interaction with Business Line.

Ms Henry heads the Centre for Human Resources and Change Management at the Open University School of Management in Milton Keynes, UK.

First, what is creative management

Creative management is a form of management associated with sustainable self-organisation. It is common in organisations wishing to engage the creativity of their workforce in improving products, processes and services, enhancing workforce commitment and customer/client/ staff satisfaction. Also, in the creative industries.